According to a market study by author Delia Passim, women will make more client referrals to their financial advisers than men will. On average, women will make 26 such referrals in their lifetime, which is substantially more than the 11 that men average. These results were presented at the annual conference of the Investment Management Consultants Association.
Kathleen Burns Kingsbury of KBK Wealth Connection was one of the speakers who addressed the differences between men and women in the financial world in a workshop session entitled “Sex, Lies, and Stereotypes” at the conference. She stated that men and women are wired differently when it comes to communicating, researching and approaching a financial issue or decision.
Kingsbury believes that in order for women to makes referrals to other friends, the investment adviser must develop a personal relationship and a connection with them. She said, “If you do the right things, and in a way that fosters trust in female clients, they will connect you with their friends. They are huge referrers.”
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